Piha is a beach in New Zealand which is a wild, dangerous surf beach on the west coast of the north island.
The owner of the shop, Jackie Allan met her husband in Sydney, Australia in 1989, Paul Proposed and they settled in Paul's native Country New Zealand.
They relocated to Bradford on Avon in 1997 with children and in 2008 they opened Piha Surf and Ski at 15 Market Street, in the town.
After a few years of specialising in Surf and Ski wear it became apparent, as the world plunged in to recession, that diversity was needed.
In 2011 the shop was relocated to the new centre of town, Lamb Yard in to a much bigger shop and changed in to a Woman's and Men's clothes shop.